Website Development | SEO | Lead Generation
A leading Educational Coaching Institute in Chennai with 20+ years experience was looking to create an online presence and wanted to do lead generation from their website. They had 3 offline locations in Chennai and wanted to become an omnichannel Institute.
To increase Online visibility of the Institute
To generate Organic leads from their website
They had a basic website which received less than 100 visits per month
They hardly received any leads in the website and most of their leads were from third-party platforms like Sulekha, JustDial, etc.
Suggestions from us
- Satz took a multi-layered strategy for them and implemented several improvements over a period of time.
- Revamped Website to accommodate more content and to be user friendly.
- Identified Target Keywords for the courses conducted by the Institute.
- Revised and added website content for Search Engine Optimization based on the target keywords.
- Created customer User flows to increase enquiries from the website.
- Tracked Google Ranking changes every month and optimized website content repetitively.
Google Top 10 Ranking
We were able to bring 100+ Keywords in Google Top 10 Ranking in 8 months.
Google Average Ranking
The Overall Google Average Ranking increased from 44th position to 23rd position.
The client started receiving 80+ Organic Leads from their website every month.
Organic Website Traffic
Organic website traffic increased by 951%.
As per Ahrefs report
After analyzing over 2 Million random keywords for over a year, it was found that only 5.7% of all studied pages ranked in the Top10 search results within 1 year for at least 1 keyword